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Share In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing.
Bind them to thy mind, let them flow through thy survey. Thou shalt avoid loaded or leading words Subtle wording differences can produce great differences in results. If thou desire is clean data, this commandment must be adhered to. Thou shalt honor the ordering of questions Questions placed out of order or out of context should almost always be avoided.
In general, a funnel approach is advised. Broad and general questions at the beginning of the questionnaire as a warm-up. Then more specific questions, followed by more general easy to answer questions like demographics at the end of the questionnaire.
Thou shalt avoid non-specific questions Build questions that are clearly understood. Do you like orange juice? This is very unclear…do I like what about orange juice? Taste, texture, nutritional content, vitamin C, cancer prevention properties, the current price, concentrate, or fresh squeezed?
Be specific in what you want to know. Issues of meaning and frequency are particularly difficult to specify: Do you watch TV regularly? Does it matter what I watch? Thy question wording shall not be confusing or unfamiliar Asking about caloric content, bits, bytes and other industry specific jargon and acronyms is confusing.
Thy audience must understand thy language level so that thy survey response rates may be high and data clean. Thou shalt not force respondents to answer Respondents may not want, or may not be able to provide the information requested. Privacy is an important issue to most people. Questions about income, occupation, finances, family life, personal hygiene and personal, political or religious beliefs can be too intrusive and rejected by the respondent.
Thou shalt not adulterate your survey with non-exhaustive listings Do you have all of the options covered? Thou shalt use unbalanced listings skillfully Unbalanced scales may be appropriate for some situations and biased in others.
When measuring alcohol consumption patterns, one study used a quantity scale that made the heavy drinker appear in the middle of the scale with the polar ends reflecting no consumption and an impossible amount to consume. This is a sin.
We expect all hotels to offer good care and may use a scale of excellent, very good, good, and fair. We do not expect poor care. Thou shalt abolish double barreled questions What is the fastest and most economical Internet service for you?
The fastest is certainly not the most economical. Thou shalt never ask two questions simultaneously. Honor thy dichotomous questions When building a survey, answers should always be independent. Many believe that basketball players are both. Thou shalt use long questions wisely Multiple choice questions are the longest and most complex.
Free text answers are the shortest and easiest to answer. When you increase the length of questions and surveys, you decrease the chance of receiving a completed response.
Create Surveys For Free.Jul 28, · Well-written content will help you to stand out among the thousands of low quality blogs, companies, and articles that people stumble upon online. In the dark days of survey creation, survey question writing was confusing.
Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing.. Bind them to thy mind, let them flow through thy survey.
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